Build a Real STR Business in 6 Months
Not a Course, a Launch Plan
Forget trial & error. We walk you step-by-step through buying, funding, furnishing, and launching your first (or next) STR, with real support and live coaching every week.
LET'S GET STARTED
This isn’t a course.
It’s a Launch System.
CHOOSE YOUR OWN ADVENTURE
You get the tools, support, and structure to stop guessing and finally get your first Airbnb live.
60+ Video Lessons
Covers everything from market selection to automation & scaling.
Weekly Live Coaching Calls
Get direct access to Matt & expert investors every week.
Private STR Community
Daily support inside our members-only Discord. You’re not doing this alone.
WHAT YOUR FIRST 90 DAYS WILL ACTUALLY LOOK LIKE
Here’s exactly what we’ll do together over 90 days.
WEEKS 1–3
Learn & Prep
Define your buy box
Get financially preapproved
Start analyzing real deals
WEEKS 4–6
Take Action
Submit deals to our coaches
Make real offers
Connect with lenders and vendors
WEEKS 7–9
Lock Your Deal
Finalize purchase
Order furnishings
Prep your launch checklist
WEEKS 10–12
Go Live
Do a dress rehearsal stay
Launch your listing
Troubleshoot with our team
I Don’t Just Hope You Launch
I Guarantee It
The STR Legend Commitment
If You Show Up, We’ll Back You All the Way
.
We’ve never issued a refund, because we work with the right people.
STR Legends is built for action-takers. For people who show up, do the work, and engage with the process. And when they do, they win.
That’s why we offer something rare: a Confidence Commitment. If you complete the program steps, attend the calls, finish the lessons, and make real offers and still don’t feel like you’re getting the clarity or traction you need…
We won’t ghost you. 👍🏻
We won’t argue. 👍🏻
We’ll get on a strategy call and figure out the next best move, whether that’s extended access, focused support, or a fair resolution.
That’s how real operators work. We don’t quit on each other, we fix what needs fixing.
Most STR Programs Talk.
We Help You Buy.
Anyone can sell you mindset or operations advice. But if you buy the wrong property, it won’t matter.
We focus on:
Smart acquisition strategies
Risk-based buy box setup
Funding, design, and launch
Weekly real-time support
We help you avoid the rookie mistakes and launch something that actually makes money.
Free resources to help you get started today
These are our most-downloaded guides, designed to give you clarity, confidence, and direction in your STR journey.
TOOLS & BONUSES INCLUDED WITH YOUR MEMBERSHIP
Want LIFETIME ACCESS?
You Can’t Buy It, You Earn It.
If you follow through, launch a property, and show up for the community, you’ll be invited into our private Lifetime group.
That means:
No more renewal fees
Lifetime access to weekly calls and resources
VIP priority in Discord and events
NICE TO MEET YOU
I'm Matthew McCall-Stillman
I’ve bought, launched, and exited over 30 STRs in markets most people ignore.
But not long ago, I was working full-time, juggling a growing family, and trying to figure out how the hell to invest in real estate without getting burned.
I made mistakes. I bought wrong. I overpaid contractors.
But I stuck with it, and eventually figured out how to scale with systems, tools, and the right people around me.
Now I run STRs, help others launch theirs, and lead a mastermind where we actually
do the work together.
I created STR Legend to help people like you go from watching others succeed to launching your own profitable STR.
You don’t need to be a pro. You just need a plan, and someone who's done it before.
STILL NOT SURE?
Frequently Asked Questions
How fast can I get my first deal?
Some students close within 30 days, others take 3–6 months. You control the pace — we provide the tools, team, and underwriting support.
Do I need a lot of money to start?
No. We've had members start with under $30K and build from there. It’s about strategy, not just cash. Sweat equity and smart financing go a long way.
Can I bring my own deal to the table?
Yes! You can share deals you're looking at, and you’ll get real-time feedback and underwriting help. If you're first to share it, it's yours — we honor order and respect.
What if I don’t know anything about real estate or Airbnb?
Perfect. That’s who this program is for. We walk you through from beginner to buyer to operator, step by step.
Can someone steal my deal in the group?
No. As long as you're the first to share a deal and take action, we consider it yours. Our culture is one of respect, not competition.
Is this just coaching, or do you help with the deal?
We help with the deal. From sourcing, to underwriting, to vendor and funding connections — this is not just a course. This is a co-building experience.
What if I fall behind or need more time?
You can extend your membership at a reasonable rate — or earn Lifetime status if you’re a standout in the community and close a deal.
How do the weekly calls work?
Every week, we host support calls where we:
- Underwrite your deals
- Bring in expert guests (marketing, regulation, rehab pros, etc.)
- Discuss problems you’re facing and real-time STR strategies
They’re also recorded if you miss them. They are a huge value-add.
What tech/tools do I get access to?
You’ll use our private Discord, Google Drive document library, and our growing InnVenture underwriting platform — capable of reviewing 20 deals at a time. Nothing else on the market does this.
What makes this different from other STR programs?
We’ve bought and managed over 30+ STRs and helped clients do the same. Most other programs are run by people who manage a few properties. We’ve lived it. We know what breaks and what scales. Plus, we're building proprietary software no one else has.
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